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LOCAL ADVERTISING RATE
INFORMATION
As of February 1, 2004
GENERAL DISPLAY ADVERTISING:
- Flat Rate (per column inch) $3.75
- Repeat Advertising with No Copy Changes (per
column inch) $3.25
- Camera Ready Ad Copy (per column inch)
$3.25
- We have a minimum charge of $14.00 (four
column inches) for Display Advertising.
- Special location of ad possible, but not
guaranteed.
CLASSIFIED ADVERTISING:
- Reader Ads Per Word 15¢
- We have a $4.00 minimum charge for
classifieds.
- Display Advertising (per column inch)
$4.50
- Repeat Advertising with No Copy Changes
$3.50
INSERT RATES:
- Minimum charge $160.00
- Four Page Tab $200.00 Twelve Page Tab
$240.00
- Eight Page Tab $220.00 Sixteen Page Tab
$260.00
- Ten Page Tab $230.00 Twenty Page Tab
$280.00
- Tabloid page size considered 111/2" x
14".
- Inserts designed with different page size
calculated by square inch.
- Inserts printed on heavy weight stock may be
rated higher, depending on postage charge.
- Inserts larger than 11" x 13" will be
assessed a folding charge.
MECHANICAL ATTRIBUTES OF OUR
NEWSPAPER:
- Width of columns - 11.2 picas, or 1.83
inches
- Depth of Columns - 21.25 inches
- Number of columns to page - 6
- Full Page Ad Size - 71 picas x 127.5 picas
or 11.833 inches x 21.25 inches.
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CLOSING DATE:
- All advertising copy must be in the
possession of the Messenger no later than 5:00
p.m. Monday the week of publication. If you
require proof before printing, copy must be
received by Noon on Monday.
- All proofs will be handled in person or by
Fax.
PAYMENT:
In advance for accounts that have not been
established through credit history, or by prior
arrangements.
CIRCULATION:
- 2300 total circulation.
- Circulation mostly in Ottawa County.
- Official city and county newspaper.
- Official publication for the cities:
Bennington, Culver and Tescott in Ottawa
County.
- Chief Occupations: Farming, Stock Raising,
Light Manufacturing, Independent Businesses
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